A new look for a classic brand.
Ideation & Concepting, Package Design, UX/UI Design, and Scent Creation
Herbal Essences has stagnated within the shampoo category. How can we differentiate them from the rest of the oversaturated shampoo market?
Herbal Essences is a fun, unique brand, and they can lean on this to stand out on the shampoo shelf. They can capitalize on all of their different scents and the bright colors that they use for their packaging and brand personality. By identifying the consumers of Herbal Essences shampoo, we can create a look and voice for Herbal Essences that resonated with the users of the brand and revitalizes it on the shelf.
Someone who embraces who they are, and who they want to become. They look for products that allow them to experiment, personalize, and that inspire them.
1. Stackable : For a better organization in the shower.
2. Smaller : For a better fit into smaller showers.
3. Customizable : For more consumer choice and exploration. (cool insight: different people use shampoo and conditioner at different rates.)
Inspiring In The Shower
A story on every bottle. Our new packaging's wide cylindrical shape allows use to have more room to add more content and art. With every scent there is a story that matches the scent's "personality". With every Herbal Essences Shampoo and conditioner we will promote female authors and female led stories. Herbal Essence can help ignite the imagination of a new generation of "The Fearless".
New, whimsical illustrations to reflect the individual personalities of each scent.
White Background = Shampoo ; Black Background = Conditioner
Cool set-up, poor execution. After two failed attempts and burned flowers I had half of the ingredients I started with.
I found out:
1. You can microwave flowers to create a pseudo essential oil.
2. Making a scent requires patience and time
3. Satisfaction in tackling a problem as many ways as you can, even if you fail most of the time.
Wild & Freesia has a warm, buttery sweet scent.
Ingredient's Hair Benefits:
Honey : Is an emollient which helps seal in moisture to the hair and scalp. Honey has antioxidant properties help reduce breakage, and its antibacterial properties soothe issues like dandruff and itchy scalp. These properties help reduce hair breakage.
Black Tea: Has high levels of antioxidants and caffeine which promote healthy hair growth.
Freesia : A refreshing floral woody aroma.
Showers are relaxing and a great time to just let our minds wander. However, sometimes they can feel like a chore. We want people to be inspired again in the shower. To view this time as a time of relaxation and self-care.
Stories on every bottle. Every scent has a story that matches its "personality". By promoting female artists and female lead stories, we want to inspire our consumers to feel empowered by Herbal Essence to be their true "Fearless" selves every day.
Herbal Essence is known for their scents. During a focus group, many participants commented they know exactly when someone had used Herbal Essences because of how strong the scent can be.
With the internet, consumers have more customizable choices. Shampoo companies are no longer competing with just the shampoos that are next to them on the grocery shelf. By expanding what Herbal Essences does best with new scents and customizable options, we can give them a competitive edge in this new personal care shopping landscape
Allow to consumer to customize the combination of products that they want to use, the size, and what type of hair benefits they need for their hair. A way for Herbal Essence to compete in the online space against more indie brands.
With so many choices it is hard to know which one is the best one for the type of hair you have and the benefits you want to see. We make it easy to find out which Herbal Essence shampoo would be the best for the "Fearless" you.
Different types of hair look better when using different types of formulas.
Different formulas have different affects on hair.
Based on what type of hair you have and what type of hair benefits you're looking for, Herbal Essences will recommend the best products in their inventory.
With Herbal Essences new bottle design, Herbal Essences now has two different sizes of shampoo.
The two sizes will allow consumers to try out different shampoos and conditioners, as well as, buy more of one product based on how much they use it versus the other.
Review your choices before going to the cart or go back and retake the quiz.
Nature inspired, nature friendly.
Strategy, Ideation & Concepting, Package Design, User Experience
