Margaret J. Karles

Projects

About

ADOBE NOTE

MAKE IT. NOTEWORTHY.

From conception to production.

iPad Pro App Design

Adobe has historically wanted to be part of the entire creative process, but they do not yet have a concepting or ideation application. This spec fills that gap for Adobe by leveraging current research on the creative brain.

As a society, have we become less creative? (problem)

Research suggests that may be true. With a decrease in writing things by hand, we are not activating the parts of brain that stimulate focus, memory, and creativity. Brain scans have shown that handwriting activates 3x more neural circuits than typing on a keyboard.

Not fully tech-free (opportunity)

Technology is very practical when used for documentation and brainstorming / ideation. With the popularity of tablets as a primary digital work device, and since handwriting now smoothly interacts with tech, we can take advantage of the the share-ability and collaborate-ability of tech without losing the benefits of handwriting.

Back to "pen & paper", Adobe Note (solution)

An app that optimizes the benefits of writing and combines it with the organizational and share-able capabilities of technology. Your notes will never be lost in a sea of paper. Adobe Note, where the creativity begins.

Table of content

Business Case · App Design · Strategy & Research

Don't just think, create.

The thoughts you have are important.

Write the idea exactly the way you want to. With customizable pens, paper, sticky notes, notebooks, and notebook covers, Adobe Note is a merge of everything that is good about stationery with all the capabilities of technology.

Bring those notes with you into the final production as everything you wrote down as your idea becomes reality. Through integration with the whole Adobe Creative Suit, your notes, brainstorming and moodboards are only a click away.

Why Adobe?

Brand Partnerships

Application features

*iPad Image by pmvchamara on Freepik

Notepad Format

Choose notebook template that is based off the actual size of analog notebooks.

Notable templates

  • Infinity Notes: An endless template for easy brainstorming sessions.
  • Customizable Paper: Customizable Notebook size.

Pens

Customizable pens allow users to choose their favorite kind of pen & adjust it to fit exactly to their preferences.

Preset pens

Can you only write with a specific pen? Get a preset version from your favorite company for accuracy.

*iPad Image by pmvchamara on Freepik

*iPad Image by pmvchamara on Freepik

Paper

Customize your paper to fit your needs. It's not just the type of pen that impacts writing, but also the thickness and smoothness of the paper.

Preset notebooks

It will also allow you to get a preferred notebook style, like Moleskine.

Shapes

Free-style writing and drawing is a key feature of this app, but while using paper set to graph style, the user can opt for the shapes to "snap-to-grid", making the shapes neat & easy to scale.

*iPad Image by pmvchamara on Freepik

*iPad Image by pmvchamara on Freepik

Sticky Notes

Add sticky notes to your notebooks. You can set sticky notes to act separately from notebooks, & can be moved from notebook to notebook or shared separately into another software as a comment.

You can edit the setting of the sticky note for them to show up with a slight opacity or not.

Custom Touch Gestures

Create custom gesture commands that are natural to the way you work.

*iPad Image by pmvchamara on Freepik

Branding iconography

Strategy

Persona

The "Analog Technologist"

A person who enjoys working in both analog and digital mediums. They have a passion for technology, but like to start their creative process with the good ol' fashion pen and paper process.

The "Analog Technologist" switches easily between these two mediums.

situation |
Analog in Tech

More people are buying tablet products that are compatible with a high-tech stylus'.

These tablets are often replacing laptops as a primary portable device.

For creators, being able to go quickly from concepting to making is very important. Products that allow for collaboration all in one file are also in high demand.

main character |
The Analog Technologist

The "Analog Technologist" switches between working on paper and working on a computer.

They find that working in an analog medium is better for deep thinking.

They also do not ascribe to there being just one way to do things, and they like to try out different workflows if they see that the old one isn't compatible with what they are planning.

friends |
Creativity

Tablets that come with a stylus are mainly advertised to creative / artists, people who:

  • Believe they are creative.
  • Like technology, but don't adopt an all technology system.
  • Like customization

enemies |
Keyboards

People aren't writing things down anymore.

People who don't adapt to new technology.

influencers |
Current Users

There is something about seeing someone using tech in an analog way that is intriguing.

Seeing someone using a tablet with a stylus makes others also want to try it out, or get their own.

User Journey

Research

Inspiration

Handwriting notes, especially in cursive, showcased an increase in brain activity that was not present when typing notes.

By writing information down by hand, we actually ingrain it better into our minds and are most likely to remember it.

References

  • "Why Write? Penmanship for the 21st Century" | Jake Weidmann | TEDxMileHigh
  • "What's Lost As Handwriting Fades" | Maria Konnikova | NY Times
  • "Why Cursive is so Good For You!" | Seeker | Youtube

*Brain while writing v. typing

User feedback

When the concept and design prototype was presented, this is what people had to say.

“I like stickynote feature best, especially when you're done writing the note, the opacity is auto lowered. Integration w/ tool hubs (Drive/Slack) would be key” - Jen

“Love the customization of this app! I love the functionality of it and that I can make it all my own! The sticky notes are super cool and make my digital notebook so much more fun. I love that it shows off my personality.” - Lauren

“I love the feeling of physically writing but also the convenience of it being on one of my screens.” - Jessica N.

“Like the double spread — feels like a notebook.” - Jessica S.

Process documentation

Sustainable design

A second life to a disposable product

Business Case · Product Design · 3D Modeling · Sustainability · Spec

Lexicon

Speak Your Speech.

Mobile app · Concept · Strategy · Research · UX Design · 3D Modeling · Spec