← Margaret J. Karles

Personas

As a masters student, we were tasked with creating a thesis on a topic related to our field of interest.

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My thesis was on Personas: Why do we use them? Are they still relevant? Can they be written better? Are just come of the question I try to answer through a 4 article series published to medium.

Skeptic-not-Cynic

Just another over-thinker who is interested in how the world around us shapes strategy and design thinking.

my medium profile
Part 1/4 : How Bias Can Affect Persona Creation
Part 2/4: From Bias in Personas & How They Can Translate to Design
3/4: The Risks of Unconscious Bias in Design & How to Overcome Them
Part 4/4: A New Way to Think About Personas