Margaret J. Karles

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What is a concept? | Lighting Talk

In 2018, I had the opportunity to give one of the first Lighting Talks for a Richmond UX event.

With the popularity of using Artificial Intelligence for research and brainstorming, I think this talk is relevant now more than ever.

What is a concept?

What a concept is, is different based on who you ask. How can we, when we work in multi-disciplinary teams, align on what is a concept when it comes to ideation and brainstorming.