In 2018, I had the opportunity to give one of the first Lighting Talks for a Richmond UX event.
With the popularity of using Artificial Intelligence for research and brainstorming, I think this talk is relevant now more than ever.
What a concept is, is different based on who you ask. How can we, when we work in multi-disciplinary teams, align on what is a concept when it comes to ideation and brainstorming.